Mission

Our mission is to help charities achieve the optimum result from their databases of private donors. We do this by means of acquisition and retention campaigns and value-adding programs. Based on our continuous data analyses we develop campaigns and programs that identify donors based on their donation behavior and their loyalty to the charity. By appealing to your clients' loyalty with special campaigns, we can increase the value of this donor database over the long term.

Vision
Our vision is for all charities that raise funds using donor databases to understand the dynamism of database-driven fundraising and the true value of multichannel fundraising. We want to improve their positioning, PR and fundraising activities and ensure donor retention so that their revenues and income-to-cost ratios improve over the long term. The result is more money for the charity's cause.

Values
We provide the highest professional service level possible and guarantee total transparency. Our membership of various sector organizations underlines the fact that we conform to the highest professional and ethical standards in the sector at both the national and international levels.

We also endorse the International Statement of Ethical Principles in Fundraising.

Database-driven fundraising: from analysis and strategic planning to implementation and execution
We will carefully review your entire DM program based on data analyses and an audit. We will then provide recommendations in the form of a strategic multichannel plan, including long-term projections of income, costs and returns. If desired, we can implement and execute or supervise these plans for you.

The execution of database-driven fundraising is a policy decision.
Raising additional funds from database resources or retaining donor loyalty is part of organizational policy. The process requires a long-term vision backed by long-term investment. The process must be managed from the top level of the organization.
The entire organization and fundraising structure must be adapted to this goal. All too often, we see organizations opting for a 'year by year' approach instead of adopting a long-term policy for database-driven fundraising.

Our goal:  maximizing your results for the long term.
We can help increase the value and income generated by your database by means of multichannel fundraising, retention campaigns and data analyses. Our goal is to see your net result increase over the long term.