Consultancy & advice
We can draw up a long-term strategic plan based on your fundraising targets and your current results. This strategic plan is provided complete with calculations and projections of the expected results.
We have successfully implemented strategic plans to help various national and international organizations achieve their donor acquisition and retention objectives.
Our strategic planning services include:
- Advice on positioning and PR, whereby we review the effectiveness of your current positioning and PR strategies.
- Loyalty enhancement (for the retention of the current donor base).
- Enhancing the results of campaign components (inheritances, periodic donors, high donors, standing order donors, one-off gifts).
- Continuous monitoring of the performance of the implemented plans.
- Collaboration with the organization's fundraisers and communicators . Alternatively, the assumption of fundraising responsibilities ourselves.
Our audits involve an intensive and empirical review using a variety of metrics in order to give you a holistic picture of strengths, weaknesses and opportunities. Our audits will generally include an assessment of the performance of various campaigns, payback times, lifetime value, fundraising results, retention rates, etc.
If you have plans to launch a new effort, whether it’s opening up a new fundraising channel for an existing program, or launching efforts in a new country, we can help you evaluate this process in order to minimize risk and optimize results. We can assess the size of investment required, forecast the costs and revenues and determine the infrastructure required to achieve your targets.
Implementation and execution
We can supervise entire campaigns or campaign components (account management). Establishing and executing a new fundraising campaign is often a time-consuming task. At Keystone Consultancy, we are accustomed to supervising our clients' campaigns and collaborating closely to this end with their marketing, communications and fundraising departments.
Some organizations choose to outsource their entire campaign management to us thus reducing r staffing costs. You can rest assured that our experienced fundraisers will manage your campaigns successfully.
Too often the growth of organizations is constrained because they lack the requisite expertise and staffing. We’ve found that in most cases we can provide you with the required knowledge, an extensive network of specialized expertise and 25 years of experience for the price of a single staff member!
Coaching and supervision
Should you wish to execute your campaigns using your own resources Keystone Consultancy will be happy to help your fundraisers meet their targets, based on our empirical, data-driven and donor- focused approach, in the role of external supervisor.