Keystone Intelligence

A good implementation and execution of direct marketing or direct response fundraising programs can only be done with the correct use of data. The analysis of donor databases, the results of campaigns, planning of overall results of campaigns and programs that enable us to find the right donors, are essential in any database-driven program.

Based on database analysis we can answer the following questions:

• Can we double our income in next 3 to 5 years?
• Who are our most valuable supporters – how do I find more?
• How can we raise the next € 1 - € 5 million?
• What should be my level of investment to grow?
• Is there a more productive approach to segmentation?
• Where are the pockets of gold in my data base?
• Can you tell me the people who are most likely to respond to one message versus the other?
• Which message generates the most value for each donor?
• How soon will I break even on this investment?
• Where will we end this fiscal year?
• If I invest in Major Donor activity, where should I focus?
• Are all my business models healthy? Are my key donors remaining engaged? Am I at risk of losing important donors?
• What activities and donors are generating the most long-term value?
• Are my integrated making activities generating more money?
• How much does it cost to recruit a supporter?
• How long does an average person donate? What is the life-time value?
• Which donors convert to monthly giving? What is their donation history and how can I find more?

Keystone Intelligence provides answers to these and more questions.

Please look at Keystone Intelligence for more information.