Data analysis

We have built our data analysis tools based on our clients' requirements:

• Who are our most valuable donors? Where can I find more of these donors?
• How can I raise the next €1 - 5 million in funds?
• What is my retention rate? What is my retention per fundraising channel?
• How much do I need to invest in order to grow?
• Can I reorganize the segmentation of my database to make it more productive?
• What kind of message generates the most revenues from the most donors?
• What is the break-even point of this investment?
• Where will we be at the end of this book year?
• If we were to invest in Major Donor activities, where would we need to focus the campaign on?
• Are we at risk of losing our key donors?
• Which activities and donors generate the most value in the long term?
• Could we double our income within 3 to 5 years?
• Are our integrated marketing activities generating more revenue?

We will conduct the following analyses in order to find answers to these questions:

• Analysis of new donor recruitment activities.
• Retention analysis.
• Segmentation based on gifting behavior.
• Predictive modelling.
• Web analysis.
• Analysis of investment models.
• Budget management and revenue forecasts.
• Investment in monthly donors (standing orders).
• Major donor analysis.
• Inheritance donors.
• Cost reduction analysis.
• Finding 'look-a-like' donors.

How does the analysis process work?

Our analysis method is effective, irrespective of the database system you use. We can conduct our unique marketing data analysis with a simple export of all the data on your donations, revenues, costs, etc. We do not require names and addresses for this analysis. A registration number and the response data will suffice.