Donor Recruitment

Recruiting donors through different channels like direct mail, telemarketing, direct response television, e-mail or face to face fundraising.

Donor retention programs

Each donor has its own donor history. Analyzing data provides insight into the next steps of a donor life. Various loyalty programs can be developed based on the analysis. Some of these programs are:

• Annual renewal program;
• Upgrading programs to higher gift levels;
• Upgrading to direct debits / monthly gifts;
• Invitation to legacy program;
• Reactivation of inactive donors.

Legacy marketing

A legacy is the ultimate gift a donor can give. It is possible to use (direct) marketing techniques to acquire legacies. Through data analysis of already received legacies and targeted marketing and communication, donors are informed about the possibility of leaving a legacy to their favored organizations.

We can set up a legacy program for you including analysis, strategic plan, creative strategy and execution with print, mail, web and telemarketing.